Davidoff Cool Water
1992 · Campaign
Photographer / Director
Albert Watson
Location
South Beach, Miami
Models
- Brian Buzzini Primary
Filmed by Albert Watson in South Beach, Miami, 1992. Brian Buzzini for Davidoff Cool Water — the campaign that defined an era of men's fragrance advertising. This HD still is captured from rare original film footage. The best image of this moment currently available anywhere on the internet.
Giorgio Armani
1996 · Acqua Di Giò Launch
Photographer
Patrick Demarchelier
Location
Pantelleria, Italy
Models
- Larry Scott Primary
Photographed by Patrick Demarchelier on the volcanic island of Pantelleria in the Mediterranean Sea, 1996. The launch campaign for Giorgio Armani Acqua Di Giò — one of the best-selling fragrances in history. That face, that water, that bottle. Demarchelier made it eternal.
Giorgio Armani
2015 · Acqua Di Giò Campaign
Photographer
Matthew Brookes
Location
Sardinia, Italy
Models
- Jason Morgan Primary
Photographed by Matthew Brookes in Sardinia, Italy, 2015. Jason Morgan for the revamped Giorgio Armani Acqua Di Giò global campaign — nearly two decades after Larry Scott launched the original on Pantelleria. Different face, same bottle, same Mediterranean light. The archive now holds both.
Drakkar Noir
1990 · Global Campaign
Photographer
Herb Ritts
Location
Malibu, CA
Models
- John PearsonPrimary
- Stephanie SeymourSupporting
Photographed by Herb Ritts in Malibu, California, this iconic Drakkar Noir campaign paired male supermodel John Pearson with supermodel Stephanie Seymour. Ritts' signature high-contrast style and the coastal California setting helped establish one of the defining fragrance advertisements of the era, reinforcing Drakkar Noir's image of strength, confidence, and timeless masculinity.
Ralph Lauren Polo Sport
1999 · Global Campaign
Photographer
Bruce Weber
Location
New York City, NY
Models
- Tyson BeckfordPrimary
Photographed by Bruce Weber in New York City for Ralph Lauren's iconic Polo Sport campaign. Tyson Beckford became one of the defining faces of the Polo Sport fragrance and apparel collections throughout the 1990s, helping establish one of the most recognizable images in men's fragrance advertising. The clean, athletic aesthetic embodied strength, confidence, and the active American lifestyle that defined the Polo Sport brand.
Lagerfeld Jako
1997 · Fragrance Launch
Photographer
Karl Lagerfeld
Models
- Jason Shaw Primary
Photographed by Karl Lagerfeld himself for the launch of Lagerfeld Jako, 1997. Jason Shaw — shirtless, dark hair, leaning back, that stare. "Here. Always. Somewhere else." Three words that describe the man in the frame perfectly. Jako is now discontinued and considered a rare vintage fragrance. The bottle and the face are both irreplaceable.
Calvin Klein
1989 · Obsession for Men
Photographer
Bruce Weber
Location
Montecito, California
Models
- Ric Arango Primary
Photographed by Bruce Weber at an estate in Montecito, California. Shot in 1989 for Calvin Klein Obsession for Men — launched in 1986. Part of Weber's Point Conception series with Arango, later exhibited as fine art photography.
Calvin Klein Eternity
2008 · Fragrance Campaign
Photographer
Mikael Jansson
Models
- Karl Lindman Primary
- Doutzen Kroes Primary
Photographed by Mikael Jansson for Calvin Klein Eternity. Karl Lindman and Doutzen Kroes — two faces at the height of their careers, shot in natural light among tall grass. Timeless fragrance for men and women. Jansson kept it simple and let the chemistry do the rest.
Jimmy Choo Man Aqua
2018 · Fragrance Campaign
Photographer
Cédric Bihr
Location
Biarritz, France
Models
- Marlon Teixeira Primary
Photographed by Cédric Bihr in Biarritz, France. Marlon Teixeira for Jimmy Choo Man Aqua — surfboard, Atlantic waves, that smile. Brazil's most naturally charismatic male model of his generation, shot by the ocean where he looks most at home.
Polo Blue
2003 · Global Campaign
Photographer
Bruce Weber
Location
St. Barts (Saint Barthélemy), Caribbean
Models
- Doug PickettPrimary
Photographed and directed by Bruce Weber for the global launch of Polo Blue. Shot on location in St. Barts, the campaign stars American model Doug Pickett and captures the fragrance's vision of effortless luxury, freedom, and coastal sophistication through Weber's signature sun-soaked imagery and cinematic storytelling.
Joop! Homme
1989 · Global Campaign
Photographer
Peter Lindbergh
Location
Studio Campaign
Models
- Justice JoslinPrimary
Photographed by Peter Lindbergh for the original 1989 launch of Joop! Homme. French supermodel Justice Joslin became the face of one of the fragrance industry's most daring campaigns, helping establish the iconic pink bottle as a symbol of confidence, sensuality, and a bold redefinition of masculine style.
Calvin Klein Eternity
1995 · Global Campaign
Photographer
Peter Lindbergh
Location
Beach Location
Models
- Mark VanderlooPrimary
- Christy TurlingtonSupporting
Photographed by Peter Lindbergh for the iconic 1995 Calvin Klein Eternity fragrance campaign. Featuring Mark Vanderloo and Christy Turlington, the timeless black-and-white imagery celebrates enduring love, intimacy, and commitment against a serene beach backdrop. The advertisement became one of Calvin Klein's most recognizable fragrance campaigns and was reissued in 2014 to commemorate the 25th anniversary of the Eternity fragrance collection.
MORPH · House of Salisbury
2026 · Campaign
Models
- Alessandro Vieri Primary
Alessandro Vieri for MORPH by House of Salisbury, 2025. Dark suit, white shirt, the bottle mid-spray. MORPH — a fragrance built on a 49-year search according to house of salisbury website — captured here exactly as it should be. Authoritative. Cinematic. Inevitable.
Armani Acqua di Giò
2024 · Global Campaign
Photographer
Mario Sorrenti
Location
Dugi Otok, Telašćica Nature Park, Croatia
Models
- Aaron Taylor-JohnsonPrimary
Photographed by Mario Sorrenti on the Croatian island of Dugi Otok within Telašćica Nature Park, the 2024 Armani Acqua di Giò campaign stars Aaron Taylor-Johnson as the new face of the iconic fragrance. The Mediterranean setting reinforces the collection's enduring connection to sea, sun, freedom, and natural masculinity.
Rabanne Invictus
2026 · Global Campaign
Photographer
Stuart Winecoff
Location
Not Publicly Disclosed
Models
- Giacomo CavalliPrimary
Photographed by Stuart Winecoff for the 2026 Rabanne Invictus fragrance campaign. Styled by Stephen Galloway, the campaign features Giacomo Cavalli as the face of Invictus, highlighting the fragrance's athletic, confident, and modern masculine identity.
Bleu Chanel
2026 · Global Campaign
Photographer
Karim Sadli
Location
Los Angeles, CA
Models
- Jacob ElordiPrimary
Photographed by Karim Sadli in Los Angeles, 2026. Jacob Elordi. Film Director: Academy Award-winner Alfonso Cuarón directed the accompanying action-driven campaign film.Behind-the-Scenes Media: Behind-the-scenes photography for the shoot was captured by the actor's sister, Isabella Elordi, while a complementary short film titled The Blue Diaries was directed by Shayne Laverdière.
YSL MYSLF
2023 · Global Campaign
Photographer
Gray Sorrenti
Location
Los Angeles, CA
Models
- Austin ButlerPrimary
Photographed by Gray Sorrenti in Los Angeles for the global launch of YSL MYSLF. Austin Butler stars as the face of Yves Saint Laurent Beauty's modern masculine fragrance campaign, introducing MYSLF with imagery focused on confidence, authenticity, and contemporary style.
Axios Man · Nexxus
1997 · Global Campaign
Photographer
Richard Avedon
Location
Los Angeles, CA
Models
- Brett Salisbury Primary
Photographed by Richard Avedon in Los Angeles, 1997. Brett Salisbury served as the global face of Axios Man by Nexxus — a haircare, fragrance and grooming line by Alberto-Culver, distributed internationally. One of the most significant commercial male grooming campaigns in the world in 1997.
Versace Eros Energy
2024 · Global Campaign
Photographer
Mert Alas & Marcus Piggott
Location
Mediterranean Desert Setting
Models
- Channing TatumPrimary
Photographed by Mert Alas and Marcus Piggott for the global launch of Versace Eros Energy. Channing Tatum stars as the face of the campaign, photographed in a sun-drenched Mediterranean-inspired desert landscape that reimagines the strength, vitality, and confidence of the modern Greek hero while introducing the newest chapter of the Eros fragrance collection.
Calvin Klein CK One Essence
2024 · Global Campaign
Photographer
Alasdair McLellan
Location
Multi-location Campaign
Models
- Kit ButlerPrimary
Photographed by Alasdair McLellan for the 2024 Calvin Klein CK One Essence campaign. Shot across multiple locations, the campaign features British model Kit Butler and reflects Calvin Klein's minimalist aesthetic while celebrating individuality, youth, and modern self-expression.
Loewe Esencia
2024 · Global Campaign
Photographer
David Sims
Location
Modernist Architecture near Paris, France
Models
- Jamie DornanPrimary
Photographed by David Sims for the Loewe Esencia fragrance campaign. Jamie Dornan fronts the campaign in imagery inspired by quiet elegance and natural masculinity, photographed at a modernist architectural setting outside Paris. Complementary visuals for the wider Loewe Perfumes campaign were also photographed by Gray Sorrenti on the beaches of Portugal.
Chanel Allure Homme Sport Superleggera
2024 · Global Campaign
Photographer
Thibaut Grevet
Location
Mediterranean Coastal Locations
Models
- Francisco HenriquesPrimary
Photographed and directed by Thibaut Grevet for the 2024 global launch of Chanel Allure Homme Sport Superleggera. The campaign stars Portuguese model Francisco Henriques and was filmed across Mediterranean coastal landscapes, combining rugged natural scenery with sleek modern environments to reflect the fragrance's energetic, refined, and performance-driven character.
Davidoff Cool Water
1997 · Global Campaign
Photographer
Satoshi Saïkusa
Location
Coastal Beach Setting
Models
- Matt VonnegutPrimary
Photographed by acclaimed Japanese fashion photographer Satoshi Saïkusa for the 1997 Davidoff Cool Water campaign. Starring American model Matt Vonnegut, the campaign uses dramatic natural light, ocean water, and minimalist composition to reinforce Cool Water's enduring identity of freshness, strength, and effortless masculinity.
Dolce & Gabbana Light Blue Pour Homme
2007 · Global Campaign
Photographer
Mario Testino
Location
Faraglioni, Capri, Italy
Models
- David GandyPrimary
Photographed by Mario Testino on the island of Capri, Italy, David Gandy became the defining face of Dolce & Gabbana Light Blue Pour Homme. Set against the iconic Faraglioni sea stacks and the Mediterranean coastline, the campaign established one of the most recognizable men's fragrance advertisements of the 21st century, embodying effortless elegance, sensuality, and the timeless spirit of the Mediterranean.
Calvin Klein Obsession for Men
1987 · Global Campaign
Photographer
Bruce Weber
Location
Bellport, Long Island, NY
Models
- Ensemble CastCampaign
Photographed by Bruce Weber for the 1987 global launch of Calvin Klein Obsession for Men. This landmark fragrance campaign became one of the defining print advertisements of the late 1980s, blending classical composition with Calvin Klein's minimalist visual identity. The imagery helped establish Obsession for Men as a flagship masculine fragrance, supporting its enduring reputation for warm amber, spices, citrus, woods, and timeless sophistication. Today, the campaign remains an important piece of fashion and fragrance advertising history and one of Bruce Weber's most recognizable collaborations with Calvin Klein.
Preferred Stock
1990 · Global Campaign
Photographer
Richard Avedon
Location
Studio Campaign
Models
- Joel BeesonPrimary
Photographed by Richard Avedon for the 1990 global launch of Preferred Stock by Stetson. Featuring American model Joel Beeson, the minimalist black-and-white campaign emphasized clean lines, timeless masculinity, and understated confidence, helping establish Preferred Stock as one of the defining men's fragrance advertisements of the early 1990s.
Jean Paul Gaultier Le Male
1995 · Global Campaign
Photographer
Jean-Baptiste Mondino
Location
Studio Campaign, Paris, France
Models
- David FumeroPrimary
Photographed and creatively directed by Jean-Baptiste Mondino for the iconic Jean Paul Gaultier Le Male campaign. Cuban-American model David Fumero portrays both sailors through a mirrored composite technique, creating one of the fragrance industry's most recognizable advertisements. Inspired by Jean Paul Gaultier's signature sailor aesthetic, the campaign became a defining image of 1990s fragrance advertising through its playful originality, strength, and unmistakable visual identity.
Calvin Klein Dark Obsession
2013 · Global Campaign
Photographer
Daniel Jackson
Location
New York City, NY
Models
- Matthew TerryPrimary
Photographed by Daniel Jackson in New York City for the 2013 global launch of Calvin Klein Dark Obsession. American model Matthew Terry, winner of the Calvin Klein Model Search, became the face of the campaign. The dramatic black-and-white imagery emphasizes mystery, sensuality, and masculine confidence, reflecting the fragrance's rich blend of absinthe, vanilla, and smoky woods.
Dior Sauvage
2015 · Global Campaign
Photographer
Jean-Baptiste Mondino
Location
Joshua Tree National Park, CA
Models
- Johnny DeppPrimary
Photographed by Jean-Baptiste Mondino at Joshua Tree National Park for the 2015 global launch of Dior Sauvage. Johnny Depp became the enduring face of the fragrance, introducing one of the most successful men's fragrance campaigns of the modern era. The cinematic desert imagery established Sauvage as a symbol of raw freedom, rugged individuality, and contemporary masculinity.
Guerlain Habit Rouge L'Eau
2011 · Global Campaign
Photographer
Steven Klein
Location
Studio Campaign
Models
- Ollie EdwardsPrimary
Photographed by Steven Klein for the global launch of Guerlain Habit Rouge L'Eau. British model Ollie Edwards fronts the campaign, presenting a contemporary interpretation of Guerlain's legendary masculine fragrance. The striking black-and-white portrait emphasizes elegance, confidence, and timeless sophistication while introducing a fresher expression of the iconic Habit Rouge collection.
Aramis
2012 · Global Campaign
Photographer
Nathaniel Goldberg
Location
Studio Campaign
Models
- Paul SculforPrimary
Photographed by Nathaniel Goldberg for the 2012 global "All a Man Is" campaign for Aramis. British supermodel Paul Sculfor became the face of the fragrance, embodying the brand's vision of timeless masculinity, confidence, and refined sophistication. Creative direction for the campaign was led by Olivier Van Doorne.
Givenchy Gentlemen Only Intense
2014 · Global Campaign
Photographer
Patrick Demarchelier
Location
Paris, France
Models
- Simon BakerPrimary
Photographed by Patrick Demarchelier in Paris for the 2014 global launch of Givenchy Gentlemen Only Intense. Australian actor Simon Baker fronts the campaign against the Paris skyline, embodying the fragrance's refined blend of sophistication, confidence, and effortless modern elegance.
Jo Malone London Cypress & Grapevine Cologne Intense
2024 · Global Campaign
Photographer
Jack Davison
Location
London, England
Models
- Tom HardyPrimary
Photographed by Jack Davison for the global launch of Jo Malone London Cypress & Grapevine Cologne Intense in May 2024. British actor Tom Hardy stars as the face of the campaign and also served as the creative force behind the accompanying campaign film. The imagery reflects the fragrance's bold woody character, blending notes of cypress, grapevine, and amber into a refined expression of modern masculinity.
Jean Paul Gaultier Kokorico
2011 · Global Campaign
Photographer
Jean-Baptiste Mondino
Location
Studio Campaign, Paris, France
Models
- Jon KortajarenaPrimary
Photographed by Jean-Baptiste Mondino for the 2011 global launch of Jean Paul Gaultier Kokorico. Spanish supermodel Jon Kortajarena fronts the campaign, introducing one of Jean Paul Gaultier's most distinctive masculine fragrances. The bold graphic imagery and sculptural bottle design reinforce Kokorico's confident, artistic identity while highlighting its woody aromatic composition built around fig, cocoa, and woody notes.
Vince Camuto Solare
2015 · Global Campaign
Photographer
Randall Mesdon
Location
Kelso Dunes, Death Valley, CA
Models
- Fabio ManciniPrimary
Photographed by Randall Mesdon for the 2015 global launch of Vince Camuto Solare. Italian supermodel Fabio Mancini fronts the campaign, while the product photography was created by Timothy Hogan. Inspired by the warm glow of sunset across the Kelso Dunes in California's Death Valley, the campaign conveys confidence, vitality, and the radiant energy that defines the Solare fragrance.
Armani Acqua di Giò Profondo
2020 · Global Campaign
Photographer
Matthew Brookes
Location
The Bahamas
Models
- Aleksandar RusićPrimary
Photographed by Matthew Brookes for the 2020 global launch of Armani Acqua di Giò Profondo. Serbian model Aleksandar Rusić stars in the campaign, photographed along the dramatic coastlines of the Bahamas. The imagery captures the depth, freshness, and powerful connection between man and the sea that defines the Acqua di Giò Profondo fragrance.
Versace Pour Homme
2008 · Global Campaign
Photographer
Mario Testino
Location
London, England
Models
- Michael GstoettnerPrimary
Photographed by Mario Testino in London for the Fall/Winter 2008 global launch of Versace Pour Homme. Austrian model Michael Gstoettner fronts the campaign, presenting the fragrance's refined Mediterranean identity through clean, modern imagery that reflects freshness, confidence, and timeless masculine elegance.
Diesel Bad Intense
2017 · Global Campaign
Photographer
Greg Williams
Location
Los Angeles, CA
Models
- Boyd HolbrookPrimary
Photographed by Greg Williams in Los Angeles for the 2017 global launch of Diesel Bad Intense. American actor Boyd Holbrook fronts the campaign, portraying the fragrance's rebellious character through cinematic, leather-clad imagery that reflects confidence, intensity, and modern masculinity.
Yves Saint Laurent Kouros Silver
2015 · Global Campaign
Photographer
Richard Bush
Location
Studio Campaign (Mediterranean-inspired set)
Models
- Mias van der WesthuyzenPrimary
Photographed by Richard Bush for the 2015 global launch of Yves Saint Laurent Kouros Silver. South African model Mias van der Westhuyzen fronts the campaign, photographed on a stylized Mediterranean-inspired studio set that reflects the fragrance's modern interpretation of the iconic Kouros legacy, emphasizing freshness, strength, and athletic masculinity.
Calvin Klein Eternity Aqua
2010 · Global Campaign
Photographer
Mario Sorrenti & David Sims
Location
Mediterranean Coastal Setting
Models
- Ben HillPrimary
- Edita VilkevičiūtėSupporting
Photographed by Mario Sorrenti and David Sims for the 2010 global launch of Calvin Klein Eternity Aqua. American model Ben Hill stars alongside Lithuanian supermodel Edita Vilkevičiūtė in a campaign inspired by the tranquility of the Mediterranean. The clean, oceanfront imagery reflects the fragrance's fresh aquatic character and Calvin Klein's enduring vision of timeless romance and modern elegance.
Tommy Hilfiger Hilfiger Man Sport
2012 · Global Campaign
Photographer
Craig McDean
Location
Poolside Resort Setting
Models
- Danny SchwarzPrimary
Photographed by Craig McDean for the 2012 global launch of Tommy Hilfiger Hilfiger Man Sport. American model Danny Schwarz fronts the campaign in a bright poolside setting that reflects the fragrance's energetic, sporty identity. Inspired by an active coastal lifestyle, the campaign highlights the scent's fresh citrus and woody composition while reinforcing Tommy Hilfiger's signature blend of classic American style and athletic confidence.
Burberry Hero
2021 · Global Campaign
Photographer
Mario Sorrenti
Location
Mediterranean Coastal Setting
Models
- Adam DriverPrimary
Photographed by Mario Sorrenti for the 2021 global launch of Burberry Hero. Actor Adam Driver stars as the face of the campaign, while the accompanying film was directed by Jonathan Glazer. Set against a dramatic coastal landscape, the campaign explores themes of freedom, transformation, and strength, introducing Burberry Hero as a modern expression of masculine confidence and individuality.
Versace Man Eau Fraîche
2006 · Global Campaign
Photographer
Michelangelo Di Battista
Location
Mediterranean Coastal Setting
Models
- Mike GuentherPrimary
Photographed by Michelangelo Di Battista for the 2006 global launch of Versace Man Eau Fraîche. Ford Models talent Mike Guenther became the face of the campaign, photographed in a sunlit Mediterranean-inspired setting that captured the fragrance's effortless freshness, sophistication, and relaxed masculine elegance.
ARMAF Club De Nuit Intense Overdose
2026 · Global Campaign
Photographer
Not Publicly Disclosed
Location
Studio Campaign
Models
- John AbrahamPrimary
Launched on July 2, 2026, Club De Nuit Intense Overdose reinterprets ARMAF's signature fragrance with greater richness, depth, and intensity while remaining faithful to the DNA of the original. The global campaign stars acclaimed Indian actor, model, and style icon John Abraham, whose authenticity, confidence, and enduring charisma embody the bold, magnetic character of Overdose. At launch, the campaign's photographer and creative production details had not been publicly disclosed.
Drakkar Essence
2014 · Global Campaign
Photographer
Jean-Baptiste Mondino
Location
Studio Campaign
Models
- Cam NewtonPrimary
Photographed by Jean-Baptiste Mondino for the 2014 global launch of Drakkar Essence. NFL quarterback Cam Newton became the face of Guy Laroche's "Feel the Power" campaign, presenting a modern interpretation of the legendary Drakkar franchise. The powerful studio imagery emphasizes athleticism, confidence, and determination, aligning the fragrance with a new generation of masculine style.
Dior Homme Intense
2009 · Global Campaign
Photographer
Mikael Jansson
Location
Paris, France
Models
- Jude LawPrimary
Photographed by Mikael Jansson for the 2009 global Dior Homme Intense campaign. British actor Jude Law became the face of the fragrance, portraying a sophisticated and effortlessly elegant interpretation of modern masculinity. Set against a minimalist Parisian backdrop, the campaign reinforced Dior Homme Intense as one of the house's most refined and iconic men's fragrances.
Dolce & Gabbana Devotion Pour Homme
2023 · Global Campaign
Photographer
Gordon von Steiner
Location
Naples, Italy
Models
- Michele MorronePrimary
Photographed and directed by Gordon von Steiner for the 2023 global launch of Dolce & Gabbana Devotion Pour Homme. Italian actor Michele Morrone stars as the face of the campaign, photographed on location in Naples, Italy. The cinematic imagery celebrates Italian craftsmanship, passion, and timeless elegance while introducing Devotion Pour Homme as a modern expression of confidence and sophistication.
David Beckham Instinct Gold Edition
2015 · Global Campaign
Photographer
Craig McDean
Location
London, England
Models
- David BeckhamPrimary
Photographed by Craig McDean for the 2015 global launch of David Beckham Instinct Gold Edition. Created to celebrate the 10th anniversary of the original Instinct fragrance, the campaign features David Beckham in a refined black-tie portrait emphasizing confidence, sophistication, and timeless style. The campaign was centered in London, reinforcing Beckham's enduring connection to British fashion and modern masculinity.
John Varvatos Artisan Black
2011 · Global Campaign
Photographer
Alasdair McLellan
Location
Big Sur, CA
Models
- Andrew SmithPrimary
Photographed by Alasdair McLellan in Big Sur, California, for the 2011 global campaign for John Varvatos Artisan Black. Model Andrew Smith fronts the campaign, showcasing the fragrance's rugged sophistication through striking black-and-white imagery inspired by the dramatic California coastline. The campaign reflects the refined yet masculine character of Artisan Black with its blend of citrus, leather, woods, and aromatic spices.
Calvin Klein Euphoria Men
2012 · Global Campaign
Photographer
Baron & Baron
Location
Studio Campaign
Models
- Myles CrosbyPrimary
Photographed by Baron & Baron for the 2012 global Calvin Klein Euphoria Men campaign. Model Myles Crosby fronts the minimalist studio portrait, reflecting the fragrance's sensual and sophisticated identity. The campaign reinforces Euphoria Men's modern masculine character through understated styling and dramatic lighting, complementing the fragrance's signature blend of ginger pepper, black basil, suede, and warm woods.
Stetson Caliber
2014 · Global Campaign
Photographer
Bruce Weber
Location
New York City, NY
Models
- Jason MaltasPrimary
Photographed by Bruce Weber in New York City for the 2014 global launch of Stetson Caliber. Model and actor Jason Maltas stars in the "A Classic Man Knows How to Move Through a Modern World" campaign, portraying a contemporary gentleman whose confidence, character, and timeless style reflect the spirit of the Stetson brand.
HUGO Red
2013 · Global Campaign
Photographer
Terry Richardson
Location
New York City, NY
Models
- Jared LetoPrimary
Photographed by Terry Richardson in New York City for the 2013 global launch of HUGO Red. Actor and musician Jared Leto fronts the campaign under the slogan "Success Is About Pushing Boundaries," embodying the fragrance's bold, unconventional spirit. The minimalist black-and-white portrait reinforces HUGO Red's message of individuality, creativity, and fearless self-expression.
Ermenegildo Zegna Z Zegna
2012 · Global Campaign
Photographer
David Sims
Location
Milan, Italy
Models
- Wouter PeelenPrimary
Photographed by David Sims for the 2012 global campaign for Ermenegildo Zegna Z Zegna. Dutch model Wouter Peelen fronts the campaign, presenting the fragrance through clean, contemporary imagery inspired by modern Italian luxury. Created around the house's Milan heritage, the campaign reflects sophistication, confidence, and understated masculine elegance.
BOSS Bottled Beyond
2025 · Global Campaign
Photographer
Luis Alberto Rodriguez
Location
Venice, Italy
Models
- Bradley CooperPrimary
- Vinícius JúniorSupporting
- MalumaSupporting
Photographed by Luis Alberto Rodriguez in Venice, Italy, for the 2025 global launch of BOSS Bottled Beyond. The campaign unites actor Bradley Cooper, football star Vinícius Júnior, and global music artist Maluma to represent three generations of modern ambition and confidence. Introducing a premium ginger-leather composition, BOSS Bottled Beyond celebrates authenticity, leadership, and the power of pushing beyond expectations.
Kenneth Cole For Him
2017 · Global Campaign
Photographer
Sean Ellis
Location
New York City, NY
Models
- Francisco PerezPrimary
- Malcolm EvansSupporting
- Jake LahrmanSupporting
Photographed by Sean Ellis in New York City for the 2017 global launch of Kenneth Cole For Him and For Her. The campaign features Francisco Perez, Malcolm Evans, and Jake Lahrman alongside the women's cast in a clean, minimalist studio environment that reflects Kenneth Cole's modern urban aesthetic. Released as the brand's first simultaneous men's and women's fragrance collection, the campaign celebrates individuality, confidence, and contemporary style.
Dolce & Gabbana The One
2008 · Global Campaign
Photographer
Jean-Baptiste Mondino
Location
Paris, France
Models
- Matthew McConaugheyPrimary
Photographed by Jean-Baptiste Mondino in Paris for the 2008 global launch of Dolce & Gabbana The One for Men. Academy Award-winning actor Matthew McConaughey became the face of the fragrance, portraying effortless sophistication, confidence, and timeless masculinity. The elegant campaign established The One as one of Dolce & Gabbana's signature men's fragrances and marked the beginning of McConaughey's long-standing association with the brand.
Calvin Klein Sport
1988 · Global Campaign
Photographer
Bruce Weber
Location
Bellport, Long Island, NY & Florida Coastal Locations
Models
- Antonia RizoPrimary
Photographed by Bruce Weber for the 1988 Calvin Klein Sport campaign. Shot between Bellport, Long Island, and coastal locations in Florida, the campaign introduced Calvin Klein's minimalist athletic aesthetic through an ensemble cast led by Antonia Rizo. Weber's intimate, natural photography helped define the clean, youthful visual identity that became synonymous with Calvin Klein advertising throughout the late 1980s and early 1990s.
Dolce & Gabbana Anthology 11 La Force
2009 · Global Campaign
Photographer
Mario Testino
Location
London, England (Studio Campaign)
Models
- Tony WardPrimary
Photographed by Mario Testino for the 2009 global launch of the Dolce & Gabbana Anthology Fragrance Collection. Legendary model Tony Ward represents 11 La Force, one of five fragrances introduced as part of the collection inspired by tarot archetypes. Produced in a London studio, the campaign became one of Dolce & Gabbana's most recognizable fragrance launches, combining world-renowned fashion models with the house's modern luxury aesthetic.
Nautica Voyage
2006 · Global Campaign
Photographer
Michael Thompson
Location
Miami, FL
Models
- Carter OosterhousePrimary
Photographed by Michael Thompson in Miami, Florida, for the 2006 global launch of Nautica Voyage. Television personality and model Carter Oosterhouse fronts the campaign, embodying the adventurous spirit of the open sea and the relaxed confidence that defines the Nautica brand. The coastal imagery reinforces Voyage's fresh aquatic character and helped establish it as one of the most recognizable men's fragrances in the nautical fragrance category.
Calvin Klein Contradiction for Men
1998 · Global Campaign
Photographer
Steven Meisel
Location
New York City, NY (Studio Campaign)
Models
- Justin ChambersPrimary
Photographed by Steven Meisel for the 1998 global launch of Calvin Klein Contradiction for Men. American model and actor Justin Chambers became the face of the campaign, appearing in clean black-and-white portraits that reflected Calvin Klein's minimalist design philosophy. The advertising introduced Contradiction for Men as a sophisticated modern fragrance, helping establish it as one of the brand's signature men's colognes of the late 1990s.
Jean Paul Gaultier Le Male
1995 · Global Campaign
Photographer
Jean-Baptiste Mondino
Location
Paris, France (Studio Campaign)
Models
- Michael PittPrimary
Photographed by Jean-Baptiste Mondino for the 1995 global launch of Jean Paul Gaultier Le Male. Model Michael Pitt became one of the defining faces of the fragrance, helping establish Le Male as one of the most recognizable men's cologne campaigns in fashion history. The iconic sailor-inspired imagery, paired with the signature torso-shaped bottle, reinforced Jean Paul Gaultier's distinctive visual identity and contributed to the fragrance's enduring success worldwide.
Tom Ford for Men
2007 · Global Campaign
Photographer
Terry Richardson
Location
Milan, Italy (Studio Campaign)
Models
- Tom FordPrimary
Photographed by Terry Richardson for the 2007 global launch of Tom Ford for Men. Fashion designer Tom Ford personally appeared as the face of the campaign, reinforcing the fragrance's identity as a symbol of modern luxury, impeccable tailoring, and masculine sophistication. Produced in a Milan studio, the campaign helped establish Tom Ford Beauty as one of the leading names in the global luxury fragrance market and remains one of the brand's most recognizable men's cologne advertisements.
Calvin Klein Eternity Night
2014 · Global Campaign
Photographer
Inez van Lamsweerde & Vinoodh Matadin
Location
Turks and Caicos Islands
Models
- Ed BurnsPrimary
- Christy TurlingtonSupporting
Photographed by Inez van Lamsweerde and Vinoodh Matadin in the Turks and Caicos Islands for the 2014 global launch of Calvin Klein Eternity Night. Actor and filmmaker Ed Burns stars alongside supermodel Christy Turlington in a campaign celebrating the enduring legacy of the Eternity fragrance collection. Set against a tranquil coastal backdrop at twilight, the campaign reinforces Calvin Klein's signature themes of timeless romance, modern elegance, and iconic fragrance advertising.
Bvlgari Man Extreme
2013 · Global Campaign
Photographer
Peter Lindbergh
Location
Rome, Italy
Models
- Eric BanaPrimary
Photographed by Peter Lindbergh in Rome, Italy, for the 2013 global launch of Bvlgari Man Extreme. Australian actor Eric Bana became the face of the fragrance, photographed against the striking architecture of the Museo della Civiltà Romana. The campaign reflects Bvlgari's heritage of Italian luxury, refined craftsmanship, and modern masculine elegance, helping establish Bvlgari Man Extreme as one of the house's signature men's fragrance collections.
Viktor & Rolf Spicebomb
2011 · Global Campaign
Photographer
Inez van Lamsweerde & Vinoodh Matadin
Location
New York City, NY (Studio Campaign)
Models
- Sean O'PryPrimary
Photographed by Inez van Lamsweerde and Vinoodh Matadin for the 2011 global launch of Viktor & Rolf Spicebomb. American supermodel Sean O'Pry fronts the campaign, introducing one of the decade's most recognizable men's fragrances. Created around the grenade-inspired bottle designed by Fabien Baron, the campaign established Spicebomb as a modern icon in luxury fragrance advertising, reinforcing its reputation for bold style, masculine sophistication, and contemporary design.
Prada Luna Rossa Sport
2015 · Global Campaign
Photographer
Craig McDean
Location
Milan, Italy (Studio Campaign)
Models
- Tim SchuhmacherPrimary
Photographed by Craig McDean for the 2015 global launch of Prada Luna Rossa Sport. German model Tim Schuhmacher fronts the campaign, reflecting Prada's fusion of technical innovation, precision, and contemporary Italian luxury. Inspired by the Luna Rossa sailing team, the minimalist imagery reinforces the fragrance's sporty character while positioning Luna Rossa Sport as a modern men's cologne defined by energy, performance, and refined sophistication.