Davidoff Cool Water
1992 · Campaign
Photographer / Director
Albert Watson
Location
South Beach, Miami
Models
- Brian Buzzini Primary
Filmed by Albert Watson in South Beach, Miami, 1992. Brian Buzzini for Davidoff Cool Water — the campaign that defined an era of men's fragrance advertising. This HD still is captured from rare original film footage. The best image of this moment currently available anywhere on the internet.
Giorgio Armani
1996 · Acqua Di Giò Launch
Photographer
Patrick Demarchelier
Location
Pantelleria, Italy
Models
- Larry Scott Primary
Photographed by Patrick Demarchelier on the volcanic island of Pantelleria in the Mediterranean Sea, 1996. The launch campaign for Giorgio Armani Acqua Di Giò — one of the best-selling fragrances in history. That face, that water, that bottle. Demarchelier made it eternal.
Giorgio Armani
2015 · Acqua Di Giò Campaign
Photographer
Matthew Brookes
Location
Sardinia, Italy
Models
- Jason Morgan Primary
Photographed by Matthew Brookes in Sardinia, Italy, 2015. Jason Morgan for the revamped Giorgio Armani Acqua Di Giò global campaign — nearly two decades after Larry Scott launched the original on Pantelleria. Different face, same bottle, same Mediterranean light. The archive now holds both.
Lagerfeld Jako
1997 · Fragrance Launch
Photographer
Karl Lagerfeld
Models
- Jason Shaw Primary
Photographed by Karl Lagerfeld himself for the launch of Lagerfeld Jako, 1997. Jason Shaw — shirtless, dark hair, leaning back, that stare. "Here. Always. Somewhere else." Three words that describe the man in the frame perfectly. Jako is now discontinued and considered a rare vintage fragrance. The bottle and the face are both irreplaceable.
Calvin Klein
1989 · Obsession for Men
Photographer
Bruce Weber
Location
Montecito, California
Models
- Ric Arango Primary
Photographed by Bruce Weber at an estate in Montecito, California. Shot in 1989 for Calvin Klein Obsession for Men — launched in 1986. Part of Weber's Point Conception series with Arango, later exhibited as fine art photography.
Calvin Klein Eternity
2008 · Fragrance Campaign
Photographer
Mikael Jansson
Models
- Karl Lindman Primary
- Doutzen Kroes Primary
Photographed by Mikael Jansson for Calvin Klein Eternity. Karl Lindman and Doutzen Kroes — two faces at the height of their careers, shot in natural light among tall grass. Timeless fragrance for men and women. Jansson kept it simple and let the chemistry do the rest.
Jimmy Choo Man Aqua
2018 · Fragrance Campaign
Photographer
Cédric Bihr
Location
Biarritz, France
Models
- Marlon Teixeira Primary
Photographed by Cédric Bihr in Biarritz, France. Marlon Teixeira for Jimmy Choo Man Aqua — surfboard, Atlantic waves, that smile. Brazil's most naturally charismatic male model of his generation, shot by the ocean where he looks most at home.
MORPH · House of Salisbury
2025 · Campaign
Models
- Alessandro Vieri Primary
Alessandro Vieri for MORPH by House of Salisbury, 2025. Dark suit, white shirt, the bottle mid-spray. MORPH — a fragrance built on a 49-year search — captured here exactly as it should be. Authoritative. Cinematic. Inevitable.
Axios Man · Nexxus
1997 · Global Campaign
Photographer
Richard Avedon
Location
Los Angeles, CA
Models
- Brett Salisbury Primary
Photographed by Richard Avedon in Los Angeles, 1997. Brett Salisbury served as the global face of Axios Man by Nexxus — a haircare and grooming line by Alberto-Culver, distributed internationally. One of the most significant commercial male grooming campaigns in the world in 1997.