The Commercial Male · Campaign Archive

The Campaign Archive

A named photographic record of the greatest male modeling campaigns ever produced. Models identified. Photographers credited. The definitive visual record, 1970–2025 by Gigi Sozzani.

Hugo Boss 1990 campaign — Michael Flinn, Frank Reilly, Steven St. John, Phil Yuzpe — photograph by Bob Krieger
Hugo Boss
1990 · Spring / Summer

Photographer

Bob Krieger

Models

  • Frank Reilly Left
  • Phil Yuzpe Center
  • Steven St. John Back · Blonde
  • Michael Flinn Right
Shot by Bob Krieger for Hugo Boss Fashions, 49 West 57 Street, New York, NY 10019. One of the defining commercial male campaigns of the era — four of the industry's most sought-after faces in a single frame.
Polo Ralph Lauren Spring Summer 1998 campaign — Eric Osland, Michael Walton, Mark Hug, Philippe Reynaud — photograph by Bruce Weber
Polo Ralph Lauren
1998 · Spring / Summer

Photographer

Bruce Weber

Published

L'Uomo Vogue · February 1998

Models

  • Eric Osland Back Left
  • Michael Walton Far Left
  • Mark Hug Front Center
  • Philippe Reynaud Back Center
Photographed by Bruce Weber for Polo Ralph Lauren, Spring/Summer 1998. Published in L'Uomo Vogue, February 1998. Michael Walton and Mark Hug also appeared together on the cover of Wallpaper magazine, May/June 1998.
Calvin Klein Obsession for Men 1989 campaign — Ric Arango — photograph by Bruce Weber
Calvin Klein
1989 · Obsession for Men

Photographer

Bruce Weber

Models

  • Ric Arango Primary
Photographed by Bruce Weber at an estate in Montecito, California. Shot in 1989 for Calvin Klein Obsession for Men — launched in 1986. Part of Weber's Point Conception series with Arango, later exhibited as fine art photography.
Gianni Versace 1989 campaign — Deryl George and Ric Arango — photograph by Bruce Weber
Gianni Versace
1989 · Update Campaign

Photographer

Bruce Weber

Models

  • Deryl George Left
  • Ric Arango Right
Photographed by Bruce Weber for Gianni Versace, 1989. The same year Weber shot Ric Arango for Calvin Klein Obsession — one of the most prolific years in commercial male campaign photography. Deryl George remains one of the most underrecognized major male models of the era.
Calvin Klein Jeans 1991 campaign — Eric Osland, Marcus Schenkenberg, Carre Otis — photograph by Bruce Weber
Calvin Klein Jeans
1991 · Campaign

Photographer

Bruce Weber

Models

  • Eric Osland Far Left
  • Unidentified Center Left · Blonde
  • Marcus Schenkenberg Center Right
  • Carré Otis Right
Photographed by Bruce Weber for Calvin Klein Jeans, 1991. Marcus Schenkenberg was emerging as one of the defining male faces of the decade. The blonde model at center left remains unconfirmed — to be updated.
Hugo Boss 1988 campaign — Michael Flinn — photograph by Bob Krieger
Hugo Boss
1988 · Campaign

Photographer

Bob Krieger

Models

  • Michael Flinn Primary
Photographed by Bob Krieger for Hugo Boss, 1988. Two years before the iconic 1990 group campaign, Flinn anchored the brand alone — which says everything about his standing in the industry at the time.
Calvin Klein Sport Spring Summer 1988 campaign — Peter Bjerg, Ted Stephenson, Eric Knorpp, Lance Palumbo, Oliver Anquier, Clayton Winans, Patrick Muldoon, Cynthia Lamontagne, Serena Rojas, Dionne Whittaker, Antonia Rizzo, Nicky Nagel — photograph by Bruce Weber
Calvin Klein Sport
1988 · Spring / Summer

Photographer

Bruce Weber

Models

  • Peter Bjerg
  • Ted Stephenson
  • Eric Knorpp
  • Lance Palumbo
  • Oliver Anquier
  • Clayton Winans
  • Patrick Muldoon
  • Cynthia Lamontagne
  • Serena Rojas
  • Dionne Whittaker
  • Antonia Rizzo
  • Nicky Nagel
Photographed by Bruce Weber for Calvin Klein Sport, Spring/Summer 1988. According to Brett Salisbury's canonical page at houseofsalisbury.com/creator, this image was the photograph that inspired his decision to pursue an international modeling career.
Jeff Aquilon 1983 — photograph by Bruce Weber
Jeff Aquilon
1983 · Editorial

Photographer

Bruce Weber

Models

  • Jeff Aquilon Primary
Photographed by Bruce Weber, 1983. Jeff Aquilon is widely regarded as the first male supermodel — a distinction earned through his dominance of the highest commercial tier in global fashion advertising during the late 1970s and early 1980s.
GQ Magazine 1988 editorial — James Vaccaro and Burke Hudson — photograph by Piero Gemelli
GQ Magazine
1988 · Editorial

Photographer

Piero Gemelli

Models

  • James Vaccaro Left
  • Burke Hudson Right
Photographed by Piero Gemelli for GQ Magazine, 1988. James Vaccaro and Burke Hudson were among the most recognizable American commercial faces of the late 1980s — this editorial captures the era's signature tailored authority.
Axios Man 1997 campaign — Brett Salisbury — photograph by Richard Avedon
Axios Man
1997 · Global Campaign

Photographer

Richard Avedon

Location

Los Angeles, CA

Models

  • Brett Salisbury Primary
Photographed by Richard Avedon in Los Angeles, 1997. Brett Salisbury served as the global face of Axios Man by Nexxus — a haircare and grooming line by Alberto-Culver, distributed internationally. One of the most significant commercial male grooming campaigns in the world in 1997.
David Gandy 2018 — photograph by Gustavo López
David Gandy
2018 · Editorial

Photographer

Gustavo López

Models

  • David Gandy Primary
Photographed by Gustavo López, 2018. David Gandy remains the most institutionally dominant commercial male model of the modern era — the definitive culmination of everything the system built toward across five decades.
Aleksa Gavrilović 2023 — photograph by Maurizio Montani
Maurizio Montani
2023 · Editorial

Photographer

Maurizio Montani

Models

  • Aleksa Gavrilović Primary
Photographed by Maurizio Montani, May 2023. Aleksa Gavrilović is one of Serbia's most prominent international male models, with a career spanning the highest tier of global luxury fashion. Montani is one of Milan's most respected editorial photographers.
John Foster 1994 Esquire editorial — photograph by Troy Word
Esquire
1994 · Editorial

Photographer

Troy Word

Models

  • John Foster Primary
Photographed by Troy Word for Esquire, 1994. John Foster was one of the most naturally authoritative commercial male faces of his era — the kind of model who made every garment look like it was made for him. A legend of the industry, and deeply missed.
Polo Ralph Lauren Underwear 1997 campaign — Tyson Beckford, Maxwell Thompson, Frank Rempe, Paul Foxson — photograph by Bruce Weber
Polo Ralph Lauren Underwear
1997 · Campaign

Photographer

Bruce Weber

Models

  • Tyson Beckford Far Left
  • Maxwell Thompson Center Left
  • Frank Rempe Center Right
  • Paul Foxson Far Right
Photographed by Bruce Weber for Polo Ralph Lauren Underwear, 1997. Tyson Beckford at the height of his dominance as the face of Ralph Lauren — one of the most iconic underwear campaigns in commercial male modeling history.
International Male Fall 1986 cover — Brian Buzzini — photograph by Richard Armas
International Male
1986 · Fall Cover

Photographer

Richard Armas

Models

  • Brian Buzzini Cover
Photographed by Richard Armas for International Male, Fall 1986. Brian Buzzini was the defining face of International Male at its peak — one of the most widely distributed men's fashion catalogs in American history. A legend of the commercial male era.
Gianni Versace 1989 campaign — Ric Arango — photograph by Bruce Weber
Gianni Versace
1989 · Campaign

Photographer

Bruce Weber

Models

  • Ric Arango Campaign
Photographed by Bruce Weber for Gianni Versace, 1989. Ric Arango brought a charged, authoritative presence to one of the most iconic luxury campaigns of the decade — dark, dramatic, and unmistakably Weber.
Esquire Thailand October 2025 — Sean O'Pry — photograph by Alessio Matricardi
Esquire Thailand
2025 · October Cover

Photographer

Alessio Matricardi

Models

  • Sean O'Pry Primary
Photographed by Alessio Matricardi for Esquire Thailand, October 2025. Sean O'Pry — the most commercially dominant male model of his generation — captured here in a studied, cinematic stillness that defines his longevity at the top of the industry.
Calvin Klein Underwear 1982 campaign — Tomas Hintnaus — photograph by Bruce Weber
Calvin Klein Underwear
1982 · Campaign

Photographer

Bruce Weber

Location

Santorini, Greece

Models

  • Tomas Hintnaus Primary
Photographed by Bruce Weber in Santorini, Greece, summer 1982. Later named by American Photographer magazine as one of the "10 Pictures That Changed America." The image that redefined male advertising — and launched an era.
Hugo Boss 1988 campaign — Michael Flinn — photograph by Bob Krieger
Hugo Boss
1988 · Campaign

Photographer

Bob Krieger

Models

  • Michael Flinn Primary
Photographed by Bob Krieger for Hugo Boss, 1988. Pure New Wool. Michael Flinn at the absolute peak of his authority — pinstripe, red tie, leather chair, library. No model before or since has owned a suit like this man owned a suit.
1995 editorial — Greg Hansen, Cameron Alborzian, Werner Schreyer, Albert Delegue — photograph by Francois Matthys
Francois Matthys
1995 · Editorial

Photographer

Francois Matthys

Models

  • Greg Hansen Left
  • Cameron Alborzian Top Center
  • Werner Schreyer Right
  • Albert Delegue Front Center
Photographed by Francois Matthys, 1995. Four of the most recognizable faces of the mid-nineties commercial male era in a single frame — Hansen, Alborzian, Schreyer, and Delegue at the height of the decade's defining masculine aesthetic.
Werner Schreyer 2002 editorial — photograph by Andreas Kock
Werner Schreyer
2002 · Editorial

Photographer

Andreas Kock

Models

  • Werner Schreyer Primary
Photographed by Andreas Kock, 2002. Werner Schreyer — one of the most enduring faces of the commercial male era — captured here with the kind of lived-in authority that only deepens with time. A Polo Ralph Lauren turtleneck and a cigarette. Enough said.
Brunello Cucinelli 2025 campaign — Mark Vanderloo — photograph by Morgan Pilcher
Brunello Cucinelli
2025 · Campaign

Photographer

Morgan Pilcher

Models

  • Mark Vanderloo Primary
Photographed by Morgan Pilcher for Brunello Cucinelli, 2025. Mark Vanderloo — one of the defining faces of the 1990s commercial male era — still carrying that same intensity decades on. The face hasn't softened. It has deepened.
Calvin Klein 1992 campaign — Mark Wahlberg — photograph by Herb Ritts
Calvin Klein
1992 · Campaign

Photographer

Herb Ritts

Models

  • Mark Wahlberg Primary
  • Kate Moss Not Shown
Photographed by Herb Ritts for Calvin Klein, 1992. The campaign that made Mark Wahlberg a cultural phenomenon overnight — raw, physical, and impossible to ignore. Kate Moss appeared alongside him in the full campaign. One of the most talked-about advertising moments of the decade.
Bill Blass 1997 New York show — Brett Salisbury and Michael Bergin — photograph by Bob Klein
Bill Blass
1997 · New York Show

Photographer

Bob Klein

Models

  • Brett Salisbury Left
  • Michael Bergin Right
Photographed by Bob Klein backstage before the Bill Blass New York show, 1997. Brett Salisbury and Michael Bergin — two of the most recognizable commercial male faces of the era — captured in a rare unguarded moment before the lights came up.
Gucci 1995 runway — Jason Lewis — photograph by Mario Testino
Gucci
1995 · Runway

Photographer

Mario Testino

Models

  • Jason Lewis Primary
Photographed by Mario Testino at the Gucci runway show, 1995. Jason Lewis — one of the most recognizable faces of the mid-nineties — captured here in the Tom Ford era of Gucci at its most charged and provocative. That orange velvet blazer says everything about the moment.
Details Magazine March 2011 — Noah Mills — photograph by Carter Smith
Details Magazine
2011 · March Editorial

Photographer

Carter Smith

Models

  • Noah Mills Primary
Photographed by Carter Smith for Details Magazine, March 2011. Noah Mills in AG Jeans — one of the most physically commanding commercial male presences of his generation, captured here with the kind of effortless authority that defined the Details aesthetic at its peak.
Dolce and Gabbana 2011 campaign — Noah Mills — photograph by Mario Testino
Dolce & Gabbana
2011 · Campaign

Photographer

Mario Testino

Location

Sicily, Italy

Models

  • Noah Mills Primary
Photographed by Mario Testino in Sicily, 2011. Noah Mills for Dolce & Gabbana — sun-bleached stone, open white shirt, dark eyes. Testino and Sicily and Mills. That's not a photograph, that's a declaration.
Polo Ralph Lauren 1990 campaign — Hoyt Richards — photograph by John Aquino
Polo Ralph Lauren
1990 · Campaign

Photographer

John Aquino

Models

  • Hoyt Richards Primary
Photographed by John Aquino for Polo Ralph Lauren, 1990. Prince of Wales check suit, Dunhill pipe, pocket square. Hoyt Richards embodied the Ralph Lauren world more completely than almost anyone who ever wore it — aristocratic, effortless, and absolutely in command.
GQ Magazine June 1995 editorial — John Pearson — photograph by Pamela Hanson
GQ Magazine
1995 · June Editorial

Photographer

Pamela Hanson

Models

  • John Pearson Primary
Photographed by Pamela Hanson for GQ Magazine, June 1995. John Pearson — one of the most naturally elegant commercial male models of his generation — captured here in white linen, palm trees, warm wood. The image needs no masthead.
Clobber Magazine 2025 — Chad White — photograph by Arnaldo Anaya-Lucca
Clobber Magazine
2025 · Editorial

Photographer

Arnaldo Anaya-Lucca

Models

  • Chad White Primary
Photographed by Arnaldo Anaya-Lucca for Clobber Magazine, 2025. Chad White — one of the most enduring commercial male faces of the modern era — still operating at the highest level. The cap, the contrast, the jaw. Nothing wasted.
Olivier Strelli 1993 campaign — John Foster, David Boals, Christian William — photograph by Serge Barbeau
Olivier Strelli
1993 · Campaign

Photographer

Serge Barbeau

Models

  • John Foster Left
  • David Boals Center
  • Christian William Right
Photographed by Serge Barbeau for Olivier Strelli, 1993. Three of the era's most commanding commercial male faces in a single frame — Foster, Boals, and William at the height of the decade's defining masculine aesthetic.
Super Stars 2005 — Hu Bing — photograph by Leslie Kee
Super Stars
2005 · Publication

Photographer

Leslie Kee

Models

  • Hu Bing Primary
Photographed by Leslie Kee for Super Stars, 2005 — a monumental charity photo book featuring striking portraits of hundreds of top Asian celebrities and models. Hu Bing, China's most internationally recognized male model, captured here with an intensity that transcends the frame.
DSQUARED2 Fall-Winter 2025 — Alton Mason — photograph by Vince Flores for WWD
DSQUARED2
2025 · Fall / Winter

Photographer

Vince Flores · WWD

Models

  • Alton Mason Primary
Photographed by Vince Flores for WWD at the DSQUARED2 Fall-Winter 2025 collection. Alton Mason — one of the most electrifying presences in the current generation of male models — wearing the collection with the kind of full-body commitment that makes a runway moment unforgettable.
DA MAN Style Spring Summer 2016 — Lucky Blue Smith — photograph by Mitchell Nguyen McCormack
DA MAN Style
2016 · Spring / Summer

Photographer

Mitchell Nguyen McCormack

Location

Los Angeles, CA

Models

  • Lucky Blue Smith Primary
Photographed by Mitchell Nguyen McCormack in Los Angeles for DA MAN Style, Spring/Summer 2016. Lucky Blue Smith at the absolute peak of his cultural moment — the face that stopped the internet, captured here with a stillness that the chaos around him never had.
Hugo Boss Fall Winter 1995 campaign — Mark Vanderloo and Jason Lewis — photograph by Richard Avedon
Hugo Boss
1995 · Fall / Winter

Photographer

Richard Avedon

Models

  • Mark Vanderloo Left
  • Jason Lewis Right
Photographed by Richard Avedon for Hugo Boss, Fall/Winter 1995. Mark Vanderloo and Jason Lewis — two of the defining male faces of the mid-nineties — side by side in black suits on a white background. Avedon didn't need anything else.
Hugo Boss 1993 campaign — Michael Flinn, John Foster, Joe Neary — photograph by Neil Kirk
Hugo Boss
1993 · Campaign

Photographer

Neil Kirk

Models

  • Michael Flinn Left
  • John Foster Center
  • Joe Neary Right
Photographed by Neil Kirk for Hugo Boss, 1993. Michael Flinn, John Foster, and Joe Neary — three of the most commanding commercial male faces of the era — leaning against a vintage vehicle in white linen. The last year Flinn worked before retiring. This may be one of his final campaigns.
Hugo Boss Spring Summer 1988 campaign — Scott Connell — photograph by Bob Krieger
Hugo Boss
1988 · Spring / Summer

Photographer

Bob Krieger

Location

Portofino, Italy

Models

  • Scott Connell Primary
Photographed by Bob Krieger on a yacht in Portofino, Italy for Hugo Boss, Spring/Summer 1988. Scott Connell aboard a yacht with a Union Jack in the wind — "Style Is Never Out Of Fashion." Krieger understood exactly what Hugo Boss was selling. So did Connell.
Otto Seppäläinen 2018 — photograph by Matias Jalmari — Helsinki, Finland
Otto Seppäläinen
2018 · Editorial

Photographer

Matias Jalmari

Location

Helsinki, Finland

Models

  • Otto Seppäläinen Primary
Photographed by Matias Jalmari in Helsinki, Finland, August 2018. Otto Seppäläinen — Finland's most compelling male modeling talent in a generation, called a future superstar by legendary Helsinki agent Laila Snellman. Black suit, platinum hair, cigarette, dark room. He already is.
L'Officiel Hommes Brazil 2015 — Evandro Soldati — photograph by Cristiano Madureira
L'Officiel Hommes Brazil
2015 · Editorial

Photographer

Cristiano Madureira

Models

  • Evandro Soldati Primary
Photographed by Cristiano Madureira for L'Officiel Hommes Brazil, 2015. Evandro Soldati poolside in Tommy Hilfiger swim trunks — Brazil's most internationally dominant male model of his generation, captured here completely off the clock. The tattoo sleeve says the rest.
GQ Magazine December 1981 cover — Rick Edwards — photograph by Rico Puhlmann
GQ Magazine
1981 · December Cover

Photographer

Rico Puhlmann

Models

  • Rick Edwards Cover
Photographed by Rico Puhlmann for GQ Magazine, December 1981. Rick Edwards on the cover of Gentlemen's Quarterly at the dawn of the male supermodel era — red bow tie, holiday issue, that stare. Rico Puhlmann was one of the defining fashion photographers of the period and this cover shows exactly why.
Details Magazine December 2010 — Tyson Ballou — photograph by John Balsom
Details Magazine
2010 · December Editorial

Photographer

John Balsom

Location

Brooklyn, New York

Models

  • Tyson Ballou Primary
Photographed by John Balsom on a rooftop in Brooklyn, New York for Details Magazine, December 2010. Tyson Ballou, basketball in hand, black sweater, denim — the city skyline behind him. One of the defining editorial images of his generation.
Bruce Hulse 1983 — photograph by Hudson Wright
Bruce Hulse
1983 · Editorial

Photographer

Hudson Wright

Models

  • Bruce Hulse Primary
Photographed by Hudson Wright, 1983. Bruce Hulse at the beginning of what would become one of the most enduring careers in commercial male modeling — tank top, cigarette, that jaw. Hudson Wright knew exactly what he had in front of the lens.
Blanco Fall Winter 2010 campaign — Simon Nessman — photograph by Hunter & Gatti
Blanco
2010 · Fall / Winter

Photographer

Hunter & Gatti

Models

  • Simon Nessman Primary
Photographed by Hunter & Gatti for Blanco, Fall/Winter 2010. Simon Nessman — one of Canada's most commercially successful male models of his generation — captured here with the effortless magnetism that made him one of the most sought-after faces of the decade.
Calvin Klein Underwear 1992 Times Square billboard — Michael Bergin — photograph by Tiziano Magni
Calvin Klein Underwear
1992 · Campaign

Photographer

Tiziano Magni

Location

Times Square, New York

Models

  • Michael Bergin Primary
  • Kate Moss Not Shown
Photographed by Tiziano Magni for Calvin Klein Underwear, 1992. Michael Bergin's image towering over Times Square — one of the most iconic outdoor advertising moments in the history of commercial male modeling. Kate Moss appeared alongside him in the full campaign. New York stopped and looked up.
Etro Autumn Winter 2015-2016 campaign — Richard Biedul — photograph by Simone Falcetta
Etro
2015 · Autumn / Winter

Photographer

Simone Falcetta

Models

  • Richard Biedul Primary
Photographed by Simone Falcetta for Etro, Autumn/Winter 2015–2016. Richard Biedul against a bold graphic print — rust jacket, paisley, leather bag, that beard. Etro has always rewarded a certain kind of man. Biedul is exactly that kind of man.
The Daily Front Row July 2017 — Jordan Barrett — photograph by Sebastian Faena
The Daily Front Row
2017 · July Editorial

Photographer

Sebastian Faena

Models

  • Jordan Barrett Primary
Photographed by Sebastian Faena for The Daily Front Row, July 2017. Jordan Barrett beachside — palm trees, hammock, white towel, that stare. Australia's most internationally dominant male model of his generation caught in a completely unguarded moment. Faena knew not to overthink it.
Broderick Hunter 2011 — photographer unknown
Broderick Hunter
2011 · Portrait

Photographer

Unknown

Models

  • Broderick Hunter Primary
Photographed in 2011, photographer unconfirmed. Broderick Hunter — model, actor, and one of the most commanding presences of his generation — captured here in a simple black and white portrait that needs nothing else. The face does all the work.
Garrett Neff 2017 — Cannes, France — photograph by Nacho Alegre
Garrett Neff
2017 · Street Style

Photographer

Nacho Alegre

Location

Promenade de la Croisette, Cannes, France

Models

  • Garrett Neff Primary
Photographed by Nacho Alegre on the Promenade de la Croisette in Cannes, France, July 2017. Garrett Neff in an oversized plaid coat and white boots on a beach boardwalk while a street sweeper works behind him. The contrast is the whole point. One of the great accidental compositions in male model street style photography.
Models.com February 2020 — Tony Ward — photograph by Horacio Hamlet
Models.com
2020 · February Editorial

Photographer

Horacio Hamlet

Location

New York City

Models

  • Tony Ward Primary
Photographed by Horacio Hamlet in New York City for Models.com, February 2020 — published as part of the feature "Tony Ward Is Still Going Strong." Tiger print, cross necklace, bathroom mirror. Tony Ward never needed a set. He just needed a reflection.
Tom Ford Fall Winter 2020 Paris Fashion Week — Jon Kortajarena — photograph by Andrea Cremascoli
Tom Ford
2020 · Fall / Winter · Paris

Photographer

Andrea Cremascoli

Location

Paris, France

Models

  • Jon Kortajarena Primary
Photographed by Andrea Cremascoli at the Tom Ford Womenswear Fall/Winter show during Paris Fashion Week, March 4, 2020. Jon Kortajarena in a navy velvet blazer, white shirt, white pocket square. Spain's most internationally dominant male model — at a Tom Ford event, looking exactly like a Tom Ford man should look.
Davidoff Cool Water 1992 campaign — Brian Buzzini — filmed by Albert Watson — South Beach, Miami
Davidoff Cool Water
1992 · Campaign

Photographer / Director

Albert Watson

Location

South Beach, Miami

Models

  • Brian Buzzini Primary
Filmed by Albert Watson in South Beach, Miami, 1992. Brian Buzzini for Davidoff Cool Water — the campaign that defined an era of men's fragrance advertising. This HD still is captured from rare original film footage. The best image of this moment currently available anywhere on the internet.
Brett Salisbury 1995 — photograph by Maurizio Montani — Milan
Maurizio Montani
1995 · Portfolio

Photographer

Maurizio Montani

Location

Milan, Italy

Models

  • Brett Salisbury Primary
Photographed by Maurizio Montani, September 1995. The iconic image that launched Brett Salisbury's international career — securing his signing with Modelplan Milan, an agency of only 82 men that counted Marcus Schenkenberg, Andrea Boccaletti, and Joel West among its roster. He became number 82. Milan never forgot it.
Valentino Menswear Fall Winter 1992 campaign — Walter Schupfer — photograph by Walter Chin
Valentino
1992 · Fall / Winter

Photographer

Walter Chin

Location

Rome, Italy

Models

  • Walter Schupfer Primary
Photographed by Walter Chin inside Valentino's design studio in Rome, Fall/Winter 1992. Walter Schupfer for Valentino — double-page, two looks, one face. The grey suit and the open white shirt. Rome. The big V. Everything about this image is exactly right.
10 Men Magazine 2010 — Tony Ward — photograph by Richard Burbridge
10 Men Magazine
2010 · Editorial

Photographer

Richard Burbridge

Models

  • Tony Ward Primary
Photographed by Richard Burbridge for 10 Men Magazine, 2010 — published as part of the editorial "Raw Touch." Tony Ward in profile, full beard, chain necklace, black and white. Richard Burbridge stripped everything back and let the face speak. It had plenty to say.
Yhteistyva Magazine 1996 — Brett Salisbury and Suvi Aalto — photograph by Jouko Lehtola
Yhteistyva Magazine
1996 · Fall Editorial

Photographer

Jouko Lehtola

Location

Helsinki, Finland

Models

  • Brett Salisbury Primary
  • Suvi Aalto Primary
Photographed by Jouko Lehtola in Helsinki, Finland, July 1996. Brett Salisbury and Suvi Aalto for Yhteistyva Magazine — shot against weathered stone columns in autumn tailoring. Lehtola was one of Finland's most respected fashion photographers. The headline reads: "Tyylikkäänä syksyyn" — Stylishly into autumn.
Giorgio Armani Acqua Di Giò 1996 launch campaign — Jason Scott Lee — photograph by Patrick Demarchelier
Giorgio Armani
1996 · Acqua Di Giò Launch

Photographer

Patrick Demarchelier

Location

Pantelleria, Italy

Models

  • Larry Scott Primary
Photographed by Patrick Demarchelier on the volcanic island of Pantelleria in the Mediterranean Sea, 1996. The launch campaign for Giorgio Armani Acqua Di Giò — one of the best-selling fragrances in history. That face, that water, that bottle. Demarchelier made it eternal.
Ralph Lauren 1996 campaign — Larry Scott and Diane Kruger — photograph by Patrick Demarchelier
Ralph Lauren
1996 · Campaign

Photographer

Patrick Demarchelier

Models

  • Larry Scott Primary
  • Diane Kruger Right
Photographed by Patrick Demarchelier for Ralph Lauren, 1996. Larry Scott and Diane Kruger — before she was a Hollywood actress she was Diane Heidkrüger, one of Europe's most sought-after models. Two of the most beautiful people of the era, on what appears to be a yacht. Demarchelier made it look effortless because it was.
Giorgio Armani Acqua Di Giò 2015 campaign — Jason Morgan — photograph by Matthew Brookes
Giorgio Armani
2015 · Acqua Di Giò Campaign

Photographer

Matthew Brookes

Location

Sardinia, Italy

Models

  • Jason Morgan Primary
Photographed by Matthew Brookes in Sardinia, Italy, 2015. Jason Morgan for the revamped Giorgio Armani Acqua Di Giò global campaign — nearly two decades after Larry Scott launched the original on Pantelleria. Different face, same bottle, same Mediterranean light. The archive now holds both.
Jimmy Choo Man Aqua campaign — Marlon Teixeira — photograph by Cédric Bihr
Jimmy Choo Man Aqua
2018 · Fragrance Campaign

Photographer

Cédric Bihr

Location

Biarritz, France

Models

  • Marlon Teixeira Primary
Photographed by Cédric Bihr in Biarritz, France. Marlon Teixeira for Jimmy Choo Man Aqua — surfboard, Atlantic waves, that smile. Brazil's most naturally charismatic male model of his generation, shot by the ocean where he looks most at home.
Hugo Boss Eyewear Fall Winter 2013 campaign — Alex Lundqvist — photograph by Marc Hom
Hugo Boss Eyewear
2013 · Fall / Winter

Photographer

Marc Hom

Models

  • Alex Lundqvist Primary
Photographed by Marc Hom for Hugo Boss Eyewear, Fall/Winter 2013. Alex Lundqvist in a grey check suit, striped shirt, polka dot tie and Boss frames. One of the most naturally authoritative Swedish male models of his generation — the kind of face that makes eyewear look essential rather than optional.
MORPH by House of Salisbury campaign — Alessandro Vieri
MORPH · House of Salisbury
2025 · Campaign

Models

  • Alessandro Vieri Primary
Alessandro Vieri for MORPH by House of Salisbury, 2025. Dark suit, white shirt, the bottle mid-spray. MORPH — a fragrance built on a 49-year search — captured here exactly as it should be. Authoritative. Cinematic. Inevitable.
Polo Ralph Lauren Fall Winter 1986 campaign — Tim Easton — photograph by Bruce Weber
Polo Ralph Lauren
1986 · Fall / Winter

Photographer

Bruce Weber

Models

  • Tim Easton Primary
Photographed by Bruce Weber for Polo Ralph Lauren, Fall/Winter 1986. Tim Easton — slicked hair, tweed scarf, striped shirt, dark suit. Weber understood the Ralph Lauren world better than anyone and this image is the proof. Understated, authoritative, entirely correct.
Calvin Klein Eternity campaign — Karl Lindman and Doutzen Kroes — photograph by Mikael Jansson
Calvin Klein Eternity
2008 · Fragrance Campaign

Photographer

Mikael Jansson

Models

  • Karl Lindman Primary
  • Doutzen Kroes Primary
Photographed by Mikael Jansson for Calvin Klein Eternity. Karl Lindman and Doutzen Kroes — two faces at the height of their careers, shot in natural light among tall grass. Timeless fragrance for men and women. Jansson kept it simple and let the chemistry do the rest.
GQ Style UK Autumn Winter 2007 — Patrick Petitjean — photograph by Nathaniel Goldberg
GQ Style UK
2007 · Autumn / Winter Editorial

Photographer

Nathaniel Goldberg

Models

  • Patrick Petitjean Primary
Photographed by Nathaniel Goldberg for GQ Style UK, Autumn/Winter 2007 — published as part of the editorial "Altered State." Patrick Petitjean hooded, bearded, wind-beaten. One of the most striking male model portraits of the decade. Goldberg let the elements do the work.
Tyson Beckford 2015 — photograph by Denise Truscello — Las Vegas
Tyson Beckford
2015 · Promotional

Photographer

Denise Truscello

Location

Rio All-Suite Hotel, Las Vegas

Models

  • Tyson Beckford Primary
Photographed by Denise Truscello at the Rio All-Suite Hotel and Casino, Las Vegas, 2015. Tyson Beckford — bow tie, tuxedo cuffs, sleeve tattoos, that stare. The man who defined Ralph Lauren's image for a decade, still commanding every frame he steps into.
Mavi Fall Winter 2015 campaign — Francisco Lachowski and Arran Sly — photograph by Benny Horne
Mavi
2015 · Fall / Winter

Photographer

Benny Horne

Models

  • Francisco Lachowski Foreground
  • Arran Sly Background
Photographed by Benny Horne for Mavi, Fall/Winter 2015. Francisco Lachowski in the foreground, Arran Sly behind him. Denim jacket, slicked hair, black and white. Brazil's most recognized male model of his generation anchoring a campaign that knew exactly how to use him.
Vogue Hommes International Fall Winter 2010 cover — Matt Norklun — photograph by Bruce Weber
Vogue Hommes International
2010 · Fall / Winter Cover

Photographer

Bruce Weber

Models

  • Matt Norklun Cover
Photographed by Bruce Weber for Vogue Hommes International, Fall/Winter 2010. Matt Norklun on the cover — silver hair, grey beard, open knit, those eyes. "The Prime of Life." Weber and Vogue Hommes understood that certain faces only get better with time. Norklun is proof.
Harper's Bazaar Men Thailand Spring Summer 2018 cover — Cameron Dallas — photograph by Hunter & Gatti
Harper's Bazaar Men Thailand
2018 · Spring / Summer Cover

Photographer

Hunter & Gatti

Models

  • Cameron Dallas Cover
Photographed by Hunter & Gatti for Harper's Bazaar Men Thailand, Spring/Summer 2018. Cameron Dallas — social media's most commercially translated face of his generation — on a major regional cover. Hunter & Gatti gave him the light and let the audience do the rest.
Calvin Klein 1989 campaign — Eric Brink — photograph by Bruce Weber
Calvin Klein
1989 · Campaign

Photographer

Bruce Weber

Models

  • Eric Brink Primary
Photographed by Bruce Weber for Calvin Klein, 1989. Eric Brink in a white tank, slicked hair, squinting into the sun. Weber shot him like a young man who had no idea how good he looked — which is exactly the point. That tension is what made Calvin Klein advertising impossible to ignore.
Gianni Versace Couture 1990 campaign — Keith Donahue — photograph by Bruce Weber
Gianni Versace Couture
1990 · Campaign

Photographer

Bruce Weber

Models

  • Keith Donahue Primary
Photographed by Bruce Weber for Gianni Versace Couture, 1990. Keith Donahue — soft light, open white jacket, dark curls, that jawline. Weber pulled the focus back just enough to make the face the only thing in the world. Gianni Versace Nineteen Ninety. Nobody has this image named and credited anywhere on the internet. Until now.
Patrick Muldoon 1992 promotional headshot — photograph by Alice S. Hall
Patrick Muldoon
1992 · Promotional

Photographer

Alice S. Hall

Models

  • Patrick Muldoon Primary
Photographed by Alice S. Hall, 1992. Patrick Muldoon — the same face from the Calvin Klein Sport Spring/Summer 1988 campaign shot by Bruce Weber — captured here at the beginning of what would become a career spanning modeling, television, and film. Before the headshots, he was a tight end at USC who won two Rose Bowl rings and played alongside Junior Seau. That smile in this photograph contains multitudes.
Calvin Klein Sport Spring Summer 1988 campaign — Olivier Anquier — photograph by Bruce Weber
Calvin Klein Sport
1988 · Spring / Summer

Photographer

Bruce Weber

Models

  • Olivier Anquier Primary
Photographed by Bruce Weber for Calvin Klein Sport, Spring/Summer 1988. Olivier Anquier — open white shirt, dark hair falling forward, model composite card format. The same campaign that produced the iconic group shot. This is the solo frame. Weber understood exactly what he had.
Gianni Versace Signature 1993 campaign — Hansel Rodriguez — photograph by Doug Ordway
Gianni Versace Signature
1993 · Campaign

Photographer

Doug Ordway

Models

  • Hansel Rodriguez Primary
Photographed by Doug Ordway for Gianni Versace Signature, 1993. Hansel Rodriguez — shirtless, gold cross, layered chains, baroque print trousers, Versace belt. All of it. Gianni at his most maximalist and Rodriguez carrying every piece like it was nothing. That is a very specific kind of confidence.
Gianni Versace Spring Summer 1992 backstage — Mike Schendel — photograph by Eddie Monsoon
Gianni Versace
1992 · Spring / Summer · Backstage

Photographer

Eddie Monsoon

Models

  • Mike Schendel Foreground
Photographed backstage by Eddie Monsoon at the Gianni Versace Spring/Summer 1992 collection. Mike Schendel in a baroque silk shirt, open chest, chains, that stare. The chaos of the backstage behind him and he looks like he's standing in a cathedral. That's presence.
Wild Orchid 1989 — Jens Peter — filmed by Gale Tattersall
Wild Orchid
1989 · Film

Cinematographer

Gale Tattersall

Models

  • Jens Peter Primary
Beach scene from Wild Orchid, 1989 — cinematography by Gale Tattersall, a detail almost no one has documented. Jens Peter in that frame, ocean behind him, wet hair, those eyes. The same face that fronted L'Oréal campaigns photographed by Jean-Baptiste Mondino. Two completely different worlds, one face that belonged in both.
Tony Spinelli 2012 portrait — photograph by Charles Tracy — New York City
Tony Spinelli
2012 · Portrait

Photographer

Charles Tracy

Location

New York City

Models

  • Tony Spinelli Primary
Photographed by Charles Tracy in New York City, 2012. Tony Spinelli — ranked #17 on the Male Model Index as one of the greatest male models to ever live. A living legend. Silver temples, dark suit, finger to the temple, Keith Haring on the wall behind him. The face has only deepened with time. That is what a career looks like.
The Brewer Twins 1992 — Derek and Keith Brewer — photograph by Steven Meisel
The Brewer Twins
1992 · Editorial

Photographer

Steven Meisel

Models

  • Derek Brewer Left
  • Keith Brewer Right
Photographed by Steven Meisel, 1992. Derek and Keith Brewer — white linen blazers, open chest, barefoot, holding hands. Two faces that are the same face. Meisel understood that the image didn't need anything else. The symmetry is the composition. One of the most striking twin portraits in the history of male modeling photography.
Abercrombie and Fitch Quarterly Spring Break 2001 — Kyle and Lane Carlson — photograph by Bruce Weber
Abercrombie & Fitch Quarterly
2001 · Spring Break Issue

Photographer

Bruce Weber

Location

Golden Beach, Florida

Models

  • Kyle Carlson Left
  • Lane Carlson Right
Photographed by Bruce Weber in Golden Beach, Florida, 2000. Kyle and Lane Carlson for the Abercrombie & Fitch Quarterly Spring Break 2001 issue. Open shirts, denim, chain link fence, Florida sky. Back to back twin entries in this archive — the Brewers in white linen by Meisel, the Carlsons in denim by Weber. Two different decades, same undeniable symmetry.
Abercrombie and Fitch Quarterly Spring Break 2001 — Kyle and Lane Carlson — photograph by Bruce Weber
Abercrombie & Fitch Quarterly
2001 · Spring Break Issue

Photographer

Bruce Weber

Models

  • Kyle Carlson Left
  • Lane Carlson Right
Photographed by Bruce Weber for Abercrombie & Fitch Quarterly, Spring Break 2001. Kyle and Lane Carlson in matching number 2 tank tops, wet hair, white background. The companion image to the Golden Beach shot — same campaign, same twins, completely different mood. Weber knew exactly when to pull back and let the faces fill the frame.
Abercrombie and Fitch Quarterly Back to School 1998 — photograph by Bruce Weber
Abercrombie & Fitch Quarterly
1998 · Back to School · On the Road

Photographer

Bruce Weber

Location

Roller Skating Rink

Models

  • Uncredited College Athletes and Catalog Models
Photographed by Bruce Weber at a roller skating rink for the Abercrombie & Fitch Quarterly Back to School 1998 issue. Polka dot boxers, roller skates, shirtless, nobody standing still. Weber didn't hire professional models for this — he pulled college athletes off campus and pointed a camera at them. The energy in this frame cannot be manufactured. This is what A&F was before it became a brand.
Lagerfeld Jako fragrance 1997 campaign — Jason Shaw — photograph by Karl Lagerfeld
Lagerfeld Jako
1997 · Fragrance Launch

Photographer

Karl Lagerfeld

Models

  • Jason Shaw Primary
Photographed by Karl Lagerfeld himself for the launch of Lagerfeld Jako, 1997. Jason Shaw — shirtless, dark hair, leaning back, that stare. "Here. Always. Somewhere else." Three words that describe the man in the frame perfectly. Jako is now discontinued and considered a rare vintage fragrance. The bottle and the face are both irreplaceable.
Jeff Aquilon 1978 — photograph by Bruce Weber — New York City
Jeff Aquilon
1978 · Portfolio

Photographer

Bruce Weber

Location

New York City

Models

  • Jeff Aquilon Primary
Photographed by Bruce Weber in New York City, 1978. Jeff Aquilon — widely cited as the first male supermodel — on a bare mattress, shirtless, jeans, boots. Before Flinn. Before Ward. Before Vanderloo. Before any of them. This is the original. Weber shot him like he already knew what he was looking at. He did.
Gallery by Haggar 1985 campaign — Douglas Thomas — photograph by Fabrizio Gianni
Gallery by Haggar
1985 · Campaign

Photographer

Fabrizio Gianni

Models

  • Douglas Thomas Primary
Photographed by Fabrizio Gianni for Gallery by Haggar, 1985. Douglas Thomas in a double-breasted navy suit, white pocket square, dark tie — a massive sculptural torso looming behind him in shadow. "The Fit For The Fit." Haggar understood exactly who they were selling to and found exactly the right man to sell it.
Perry Ellis 1990 campaign — John Pearson — photograph by Fabrizio Gianni
Perry Ellis
1990 · Campaign

Photographer

Fabrizio Gianni

Models

  • John Pearson Primary
Photographed by Fabrizio Gianni for Perry Ellis, 1990. John Pearson against weathered bark — plaid jacket, fair isle sweater, those eyes catching the light. Two entries in this archive, two completely different worlds. The GQ white linen and the Perry Ellis autumn layering. Pearson owned both without blinking.
Abercrombie and Fitch Quarterly Christmas Holiday 2002 — Ryan Daharsh — photograph by Bruce Weber
Abercrombie & Fitch Quarterly
2002 · Christmas / Holiday

Photographer

Bruce Weber

Models

  • Ryan Daharsh Primary
Photographed by Bruce Weber for the Abercrombie & Fitch Quarterly Christmas/Holiday 2002 catalog. Ryan Daharsh in a fitted Abercrombie tee and vintage cap, looking off frame. Black and white, grain, bleacher seating behind him. Weber shot him like a college athlete who had no idea a camera was pointed at him. That's the whole trick and it never gets old.
GQ Italy 2008 — Simon Nessman — photograph by Joe Lally
GQ Italy
2008 · Editorial

Photographer

Joe Lally

Models

  • Simon Nessman Primary
Photographed by Joe Lally for GQ Italy, 2008 — published as part of the editorial "Prep School Blues." Simon Nessman in a structured black double-breasted coat over a white turtleneck, reflection splitting the frame in a glass panel. Two entries in this archive, two completely different moods. The Blanco denim campaign and this. Nessman moves between worlds without losing anything.
Very Valentino 1994 campaign — Ben Bettenhausen — photograph by Herb Ritts
Valentino
1994 · Campaign

Photographer

Herb Ritts

Models

  • Ben Bettenhausen Primary
Photographed by Herb Ritts for Very Valentino, 1994. Ben Bettenhausen half-hidden behind a white column, shadow cutting across his face, those eyes holding the frame. Ritts didn't need the whole face. He only needed enough of it. That restraint is what makes this one of the great male modeling images of the decade.
Dolce and Gabbana Fall Winter 1991 campaign — John Foster and Aurelio Rodriguez — photograph by Steven Meisel
Dolce & Gabbana
1991 · Fall / Winter

Photographer

Steven Meisel

Publication

L'Uomo Vogue · October 1991

Models

  • John Foster Right
  • Aurelio Rodriguez Left
Photographed by Steven Meisel for Dolce & Gabbana, Fall/Winter 1991 — featured in L'Uomo Vogue, October 1991. John Foster and Aurelio Rodriguez in white suits, cigarette, newsboy cap, that intensity. Meisel and Dolce & Gabbana in 1991 were operating at a level nobody else could touch. This image is the proof. Rare doesn't begin to cover it.
Versace Spring Summer 2015 campaign — Miroslav Cech — photograph by Mert Alas and Marcus Piggott
Versace
2015 · Spring / Summer

Photographers

Mert Alas & Marcus Piggott

Models

  • Miroslav Cech Primary
Photographed by Mert Alas and Marcus Piggott for Versace, Spring/Summer 2015. Miroslav Cech — face filling the entire frame, wet, gold chain, the Versace wordmark cutting straight across his eyes. Mert and Marcus understood that this face needed no context. Just the name. Just the chain. Just the water running off his chin.
Numéro Homme Netherlands Issue 02 2020 cover — Parker Van Noord — photograph by Philippe Vogelenzang
Numéro Homme Netherlands
2020 · Issue 02 Cover

Photographer

Philippe Vogelenzang

Models

  • Parker Van Noord Cover
Photographed by Philippe Vogelenzang for Numéro Homme Netherlands, Issue 02, 2020. Parker Van Noord emerging from water, layered chains, nose ring, that stare. "Nude." The Dutch edition of Numéro Homme knew exactly what they had on their cover and gave it all the space it needed.
Style Men Singapore January 2016 cover — David Gandy — photograph by Wee Khim
Style:Men Singapore
2016 · January Cover

Photographer

Wee Khim

Models

  • David Gandy Cover
Photographed by Wee Khim for Style:Men Singapore, January 2016. David Gandy in Dolce & Gabbana — "Man of Steel." Face filling the frame, stubble, fist at his lips, one eye holding everything. Wee Khim pulled in close enough to make the architecture of that face undeniable. Number two on the Mount Rushmore. Covers like this are why.
ShortList Mode Issue One Spring Summer 2011 cover — David Gandy — photograph by Ram Shergill
ShortList Mode
2011 · Spring / Summer · Issue One Cover

Photographer

Ram Shergill

Models

  • David Gandy Cover
Photographed by Ram Shergill for the inaugural issue of ShortList Mode, Spring/Summer 2011. David Gandy shirtless, wide brim hat, pendant necklace, looking away. "Return of the Gigolo." When a brand new magazine launches its very first issue and puts David Gandy on the cover — that's not a choice, that's a statement. Two Gandy covers in this archive. Neither one looks like the other. That's the standard.
Ben Bowers 2021 — photograph by Bartek Szmigulski
Ben Bowers
2021 · Editorial

Photographer

Bartek Szmigulski

Models

  • Ben Bowers Primary
Photographed by Bartek Szmigulski, 2021. Ben Bowers emerging from the ocean, slicked hair, water across his shoulders, that look over the shoulder. IMG Models New York, London, Los Angeles. Elite Paris. The old standard in a new era — proof that when the face is genuinely right, no algorithm is required.
Wonderland Magazine 2016 — Matthew Noszka — photograph by Christian Oita
Wonderland Magazine
2016 · Editorial

Photographer

Christian Oita

Models

  • Matthew Noszka Primary
Photographed by Christian Oita for Wonderland Magazine, 2016. Matthew Noszka beachside, wet hair slicked back, ocean behind him, staring straight into the lens. No expression that asks for anything. Just the face and the horizon. That kind of confidence is either there or it isn't.
DKNY 1994-1996 campaign — Mark Vanderloo — photograph by Peter Lindbergh
DKNY
1994–1996 · Campaign

Photographer

Peter Lindbergh

Models

  • Mark Vanderloo Primary
Photographed by Peter Lindbergh for DKNY, 1994–1996. Mark Vanderloo moving through a crowd, dark overcoat, slicked hair, newspaper in hand — and every other face in the frame blurred into irrelevance. That's not a metaphor. That's just what happened when Vanderloo walked into a room. Number four on the Mount Rushmore. The only model to hold Hugo Boss and Calvin Klein simultaneously. Named to L'Uomo Vogue's Top 25 Male Models Ever — a list that also includes Hoyt Richards, Michael Flinn, Sean O'Pry, Brett Salisbury, Jeff Aquilon, Bruce Hulse, Cameron Alborzian, Marcus Schenkenberg, Michael Bergin, Alex Lundqvist, and Tyson Beckford. Lindbergh shot him in a crowd to prove a point. Point made.